How Does a Web Marketing Agency Use SEO to Improve Websites?

Tech Mar 4, 2025 4 Add to Reading List

Many businesses invest in well-designed websites but fail to attract traffic. 90.63% of web pages get no organic search traffic from Google, meaning most websites struggle to rank. The problem isn’t the design—it’s the lack of SEO optimization.

A web marketing agency ensures websites rank higher, load faster, and convert better by applying SEO best practices. With data-driven strategies and technical expertise, these agencies optimize websites for search engines and user experience.

This guide explains how a marketing agency in the USA uses SEO to improve rankings, attract organic traffic, and drive business success.

Step 1: Conducting an SEO Audit & Identifying Issues

An SEO audit is the first step in identifying performance gaps and technical flaws affecting a website’s search rankings.

Key Areas Analyzed in an SEO Audit

Website Crawlability – Ensuring Google can properly index all pages.
Technical SEO Health – Checking for broken links, slow loading speed, and mobile responsiveness.
Keyword Gaps – Identifying missing opportunities where competitors rank higher.
Backlink Profile – Evaluating the website’s domain authority and external links.
User Behavior Metrics – Reviewing bounce rates, session durations, and conversion rates.

Why It Matters

A study by Moz found that poor technical SEO accounts for nearly 30% of ranking issues. Fixing these issues before implementing other SEO tactics ensures a solid foundation for growth.

Step 2: Developing a Keyword Strategy for Better Rankings

A marketing agency in the USA uses AI-powered keyword research tools to identify high-value search terms that drive qualified traffic.

How Keyword Research Works

Finding High-Intent Keywords – Words and phrases with commercial intent.
Analyzing Competitor Keywords – Understanding what works for industry leaders.
Balancing Short-Tail & Long-Tail Keywords – Using broad and specific terms to maximize reach.
Integrating Semantic Keywords – Ensuring content aligns with Google’s search intent model.

Example

A generic term like “marketing services” is too broad, but a long-tail phrase like “best web marketing agency for small businesses” is more targeted and conversion-friendly.

Step 3: Optimizing On-Page SEO for Higher Search Visibility

A web marketing agency refines every page element to improve search rankings and user engagement.

Essential On-Page SEO Techniques

Title Tags & Meta Descriptions – Writing compelling, keyword-rich metadata.
Header Structure Optimization (H1, H2, H3) – Organizing content for readability.
Internal Linking Strategy – Connecting relevant pages to enhance navigation.
Image SEO – Compressing images and using descriptive alt text.
Content Depth & Readability – Ensuring engaging, informative, and keyword-rich content.

Why It Matters

According to Backlinko, pages with optimized titles and descriptions get 5.8% more clicks than those without.

Step 4: Enhancing Technical SEO for Faster, Mobile-Friendly Websites

Google prioritizes fast-loading, mobile-responsive websites in search rankings. A marketing agency in the USA ensures technical SEO aligns with Google’s Core Web Vitals.

Technical SEO Enhancements

Improving Page Speed – Compressing files, optimizing images, and using caching.
Fixing Crawl Errors – Resolving broken links and improper redirects.
Ensuring HTTPS Security – Implementing SSL for better rankings and security.
Enhancing Mobile UX – Making websites fully responsive across devices.

Why It Matters

Google research shows that 53% of users abandon a website if it takes longer than 3 seconds to load.

Step 5: Implementing a Content Marketing Strategy for SEO Growth

Content is the backbone of organic SEO. A web marketing agency crafts content that aligns with Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) guidelines.

SEO Content Strategies

Publishing Long-Form Content – Articles over 1,500 words rank 2x better than short content.
Using SEO-Friendly Blog Structures – Featuring bullet points, numbered lists, and scannable text.
Updating Old Content – Refreshing outdated pages to maintain search rankings.
Creating Industry-Specific Guides – Establishing the brand as an authority in its niche.

Why It Matters

A study by HubSpot found that businesses with consistent blogs generate 67% more leads than those without.

Step 6: Strengthening Off-Page SEO & Link Building

A marketing agency in the USA builds high-authority backlinks to increase website trust and search rankings.

Link Building Strategies

Guest Posting on High-Authority Websites – Earning backlinks from reputable sources.
Digital PR & Outreach – Getting featured in online publications.
Building Local Citations – Enhancing local SEO presence.
Broken Link Replacement – Finding broken links on other sites and offering replacements.

Why It Matters

According to Ahrefs, 91% of web pages never receive organic traffic because they lack backlinks.

Step 7: Optimizing for Local SEO & Google My Business

For businesses targeting specific locations, local SEO is critical.

Local SEO Techniques

Optimizing Google My Business (GMB) Listings – Ensuring accurate business information.
Earning Customer Reviews – Improving local credibility and search rankings.
Using Location-Specific Keywords – Targeting regional search terms.

Why It Matters

46% of Google searches are local, making local SEO essential for business visibility.

Step 8: Continuous Performance Tracking & SEO Adjustments

SEO is not a one-time fix. A web marketing agency continuously monitors performance metrics to refine strategies.

Key SEO Metrics Tracked

Organic Traffic Growth – Measuring website visitors from search.
Keyword Rankings – Tracking position changes for target keywords.
Bounce Rate & Dwell Time – Assessing user engagement.
Conversion Rates – Evaluating lead generation and sales impact.

Why It Matters

Data-driven SEO adjustments lead to 20% higher ROI than static SEO strategies.

Conclusion

SEO is an ongoing process that requires expertise, precision, and adaptability. A well-optimized website doesn’t just rank higher—it enhances user experience, builds credibility, and drives business growth. Partnering with a web marketing agency ensures your website remains competitive in an evolving digital landscape.

Investing in SEO today means reaping the benefits of sustained traffic, improved brand authority, and long-term success. If you’re ready to elevate your online presence, now is the time to take action. Contact a Digital Marketing Agency and let SEO work for your business!