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Emmis Communications Corporation – Senior Media Strategist & Corporate Brand Manager

Jul 06, 2026  Twila Rosenbaum 12 views
Emmis Communications Corporation – Senior Media Strategist & Corporate Brand Manager

Introduction to Emmis Communications Corporation

Emmis Communications Corporation is a diversified media and entertainment powerhouse headquartered in Indianapolis, Indiana. Founded in 1979 by visionary entrepreneur Jeff Smulyan, the company has grown from a single radio station into one of the most respected names in the broadcasting and publishing world. With a portfolio that includes award‑winning radio stations, digital platforms, and niche publishing ventures, Emmis Communications Corporation commands a market presence that spans major U.S. metropolitan areas and reaches millions of consumers daily.

The company’s reputation as a leader in the Entertainment sector is built on decades of innovation, audience engagement, and a deep commitment to local communities. Emmis Communications Corporation is not merely a broadcaster; it is a content creator, a brand builder, and a strategic partner for advertisers seeking high‑quality, targeted media solutions. Its corporate profile reflects a company that understands the evolving media landscape, embracing digital transformation while maintaining the trust and legacy of traditional radio.

As a top Entertainment company, Emmis Communications Corporation is frequently recognized for its operational excellence, employee culture, and community impact. The company’s role within the industry is multifaceted: it provides advertising solutions for businesses of all sizes, creates compelling content for diverse audiences, and invests in technologies that enhance listener and viewer experiences. Organizations ranging from local retailers to national brands rely on Emmis Communications Corporation’s extensive reach and deep market insights to connect with consumers in authentic, memorable ways.

This introduction sets the stage for a deep dive into the company’s history, culture, and strategic vision. Whether you are a prospective employee, a business partner, or simply an industry analyst, understanding Emmis Communications Corporation’s journey and values is essential to appreciating its enduring success.

Company History and Business Evolution

The story of Emmis Communications Corporation begins in 1979 when Jeff Smulyan acquired a small, struggling radio station in Shelbyville, Indiana. Smulyan, a former attorney with a passion for broadcasting, saw an opportunity to build a media company that prioritized local content and community connection. This first station, WENS (now WFNI), became the foundation upon which Emmis Communications Corporation was built. Over the next decade, Smulyan expanded the company’s footprint by acquiring underperforming stations and turning them into profitable, audience‑focused properties.

In the 1990s, Emmis Communications Corporation entered a period of rapid growth. The company went public in 1994, trading on the NASDAQ under the symbol EMMS. This capital infusion allowed Emmis Communications Corporation to acquire major market stations in cities such as New York, Chicago, Los Angeles, and St. Louis. Among its most notable acquisitions were the purchase of WQHT (Hot 97) in New York and KHHT in Los Angeles, which solidified the company’s position as a leader in urban and rhythmic contemporary formats. Simultaneously, the company expanded into magazine publishing with the acquisition of Indianapolis Monthly, Texas Monthly, Los Angeles Magazine, and others, creating a diversified media portfolio.

The early 2000s brought challenges as the media industry underwent seismic shifts due to digital disruption and consolidation. Emmis Communications Corporation responded by streamlining operations, divesting non‑core assets, and focusing on its strongest markets. In 2006, the company was taken private by Smulyan and a group of investors, allowing for more agile strategic decisions. Under private ownership, Emmis Communications Corporation continued to innovate, launching digital extensions of its radio brands, investing in podcasting, and developing custom content solutions for advertisers.

Today, Emmis Communications Corporation remains a privately held company with a laser focus on radio, publishing, and digital media. Its stations consistently rank among the top in their markets, and its magazines are celebrated for their editorial excellence. The company’s evolution from a single station to a multi‑platform media leader exemplifies resilience, adaptability, and a deep understanding of consumer behavior.

Emmis Communications Corporation at a Glance

  • Headquarters: Indianapolis, Indiana, USA
  • Founded: 1979 by Jeff Smulyan
  • CEO: Jeff Smulyan (Chairman & CEO)
  • Industry: Media, Broadcasting, Publishing, Entertainment
  • Revenue: Approximately $150 million (2023 estimate)
  • Employees: Around 800 (across operating markets)
  • Key Markets: New York, Los Angeles, Chicago, St. Louis, Indianapolis, Austin
  • Flagship Radio Stations: WQHT (Hot 97), WLIB, WFNI, KHHT
  • Magazine Brands:Indianapolis Monthly, Los Angeles Magazine, Texas Monthly (formerly)
  • Digital Brands: Podcast networks, streaming platforms, branded content studios
  • Awards: Multiple Marconi Awards, National Association of Broadcasters honors
  • Stock Symbol: Previously NASDAQ: EMMS (currently privately held)
  • Corporate Phone: (317) 266-0100
  • Website:www.emmis.com
  • Social Media: @EmmisCorp on Twitter, LinkedIn, Facebook
  • Partnerships: Nielsen Audio, Edison Research, major ad agencies
  • Community Commitment: Emmis Foundation grants over $1 million annually
  • Innovations: First radio station to stream live on the web (Hot 97)
  • Leadership Team: Experienced media executives with decades in broadcasting
  • Diversity Initiatives: Strong focus on minority hiring and inclusive programming
  • Future Focus: Expansion of digital audio and podcasting, programmatic advertising

Mission, Vision, and Core Corporate Values

At the heart of Emmis Communications Corporation lies a clear and compelling mission: “To inform, entertain, and inspire our audiences while delivering exceptional value to our advertisers and communities.” This mission drives every decision, from content creation to strategic partnerships. The company’s vision is to remain the premier local media company in every market it serves, leveraging its deep community roots and innovative platforms to connect people with the stories, music, and information they love.

Emmis Communications Corporation’s core values are the bedrock of its corporate culture. Integrity is paramount – the company prides itself on ethical journalism, transparent business practices, and respectful workplace relationships. Innovation is encouraged at all levels; employees are empowered to experiment with new formats, technology, and revenue models. Community is more than a buzzword – Emmis Communications Corporation actively invests in local nonprofits, educational programs, and civic initiatives. Diversity is celebrated both on‑air and behind the scenes, ensuring that programming reflects the rich tapestry of the audiences served. Finally, Excellence is the standard: every station, magazine, and digital product must meet the highest benchmarks of quality and engagement.

Business Strategy and Future Roadmap

Emmis Communications Corporation has crafted a forward‑looking strategy that balances the strengths of traditional broadcasting with the opportunities of the digital age. The core elements of this strategy include:

  • Audience First: Using data analytics to understand listener and reader preferences, delivering personalized content experiences across platforms.
  • Digital Transformation: Accelerating investments in podcasting, streaming, and mobile apps to capture growing on‑demand consumption.
  • Local Relevance: Maintaining hyper‑local editorial focus in each market, differentiating Emmis Communications Corporation from national competitors.
  • Advertiser Innovation: Introducing programmatic advertising, native content, and sponsored events that deliver measurable ROI.
  • Operational Efficiency: Streamlining back‑office functions and leveraging shared services across markets to improve margins.

The future roadmap includes aggressive expansion of the Emmis Podcast Network, which already features dozens of original shows. The company is also exploring strategic acquisitions in the digital audio space and potential partnerships with major streaming platforms. By 2026, Emmis Communications Corporation aims to generate 40% of its revenue from digital sources, up from approximately 25% today. This roadmap ensures the company remains a vital force in media for decades to come.

Products, Technologies, and Services

Emmis Communications Corporation offers a comprehensive suite of products and services that cater to both consumers and advertisers. On the consumer side, the company’s flagship products include:

  • Radio Broadcasting: Over 20 FM and AM stations across major markets, featuring music, talk, sports, and news formats.
  • Magazine Publishing: City and regional magazines that cover lifestyle, culture, and current events.
  • Digital Audio: Streaming versions of radio stations, plus exclusive podcasts and on‑demand content.
  • Events: Large‑scale concerts, festivals, and community gatherings that build brand loyalty.

For advertisers, Emmis Communications Corporation provides multi‑platform advertising solutions that combine radio spots, digital display, podcast sponsorships, and event activation. The company’s in‑house creative studio helps brands craft compelling stories that resonate with target audiences. Advanced targeting technologies, powered by Nielsen and proprietary data, allow advertisers to reach specific demographics with minimal waste.

On the technology front, Emmis Communications Corporation has developed a proprietary content management system (CMS) for its digital properties and uses AI‑driven tools for ad placement optimization. The company was an early adopter of HD Radio and continues to invest in broadcast engineering innovations to improve sound quality and coverage.

Industries and Markets Served

Emmis Communications Corporation serves a wide array of industries, but its core focus remains the entertainment and media sector. Within this broad category, the company’s offerings are particularly valuable to:

  • Automotive – Dealers and manufacturers use radio and digital ads to drive foot traffic and brand awareness.
  • Retail – Local and national retailers leverage Emmis Communications Corporation’s audience insights for targeted promotions.
  • Healthcare – Hospitals and clinics build trust through sponsored health segments and community events.
  • Financial Services – Banks, credit unions, and investment firms reach affluent listeners through talk radio and magazine features.
  • Entertainment & Hospitality – Movie studios, restaurants, and hotels connect with leisure‑oriented audiences.
  • Education – Universities and online learning platforms use Emmis Communications Corporation’s platforms to recruit students.

Geographically, Emmis Communications Corporation’s primary markets include the New York metropolitan area, Los Angeles, Chicago, St. Louis, Indianapolis, and Austin. The company also has a national reach through its digital and podcast networks, enabling advertisers to target audiences beyond local boundaries.

Leadership and Management Philosophy

The leadership team at Emmis Communications Corporation is characterized by deep industry experience and a hands‑on, collaborative approach. Chairman and CEO Jeff Smulyan remains actively involved in major strategic decisions, while the executive team – including the President of Radio, the Chief Digital Officer, and the Chief Revenue Officer – brings decades of expertise from companies like iHeartMedia, Cumulus, and The Walt Disney Company.

Management philosophy at Emmis Communications Corporation is built on trust and empowerment. Leaders believe that the best ideas come from those closest to the audience, so station managers and local content directors have significant autonomy. The company fosters a culture of open communication, with regular town halls and an open‑door policy. Performance evaluations focus on both results and alignment with core values. This approach has resulted in low turnover among senior staff and a strong sense of loyalty throughout the organization.

Corporate Events, Conferences, and Community Engagement

Emmis Communications Corporation is deeply engaged in the communities it serves, organizing and sponsoring numerous events each year. Major annual events include:

  • Hot 97 Summer Jam – One of the biggest hip‑hop concerts in the country, drawing tens of thousands of fans to the New York area.
  • INDYCAR Radio Broadcasts – Emmis Communications Corporation’s WFNI is the flagship station for the Indianapolis Motor Speedway, covering the Indy 500.
  • City Magazine EventsIndianapolis Monthly hosts the “Best of Indy” party, while other magazines hold similar lifestyle gatherings.
  • Charity Drives – The Emmis Foundation supports education, arts, and social services through fundraising events and donation matching.

The company also participates in industry conferences such as the NAB Show, Podcast Movement, and the Advertising Research Foundation’s annual conference. These engagements allow Emmis Communications Corporation to stay at the forefront of trends and network with key partners.

Employees and Workplace Culture

With approximately 800 employees, Emmis Communications Corporation offers a workplace culture that blends the energy of a creative media company with the stability of an established organization. The company is known for its inclusive environment, with active Employee Resource Groups (ERGs) for women, people of color, and LGBTQ+ staff. Professional development is a priority: Emmis Communications Corporation provides tuition reimbursement, access to industry certifications, and an internal mentorship program.

Compensation and benefits are competitive, with a strong 401(k) match, comprehensive health insurance, and generous paid time off. The company also emphasizes work‑life balance, offering flexible schedules for many roles. Employee satisfaction surveys consistently rate Emmis Communications Corporation highly on teamwork, recognition, and meaningful work. The company’s Indianapolis headquarters features state‑of‑the‑art production studios, collaborative workspaces, and a rooftop terrace that hosts company events.

Job Details & Requirements for this Posting

Senior Media Strategist & Corporate Brand Manager

We are seeking an experienced Senior Media Strategist & Corporate Brand Manager to join our corporate team at Emmis Communications Corporation. In this role, you will develop and execute strategic media plans for key advertising clients, while also managing the corporate brand identity across all platforms. You will work closely with sales, creative, and digital teams to ensure that Emmis Communications Corporation’s own brand is consistently represented and optimized.

Key Responsibilities:

  • Lead the development of integrated media strategies for national and local advertisers.
  • Analyze audience data and market research to recommend optimal ad placements across radio, digital, and events.
  • Manage corporate brand guidelines and oversee all external communications, including advertising, PR, and social media.
  • Collaborate with the creative services team to produce compelling ad campaigns that drive results.
  • Monitor industry trends and competitor activity to keep Emmis Communications Corporation ahead of the curve.
  • Present strategic recommendations to clients and senior leadership.

Qualifications:

  • Bachelor’s degree in Marketing, Communications, Business, or related field.
  • 5+ years of experience in media strategy, brand management, or advertising (media agency or media owner experience preferred).
  • Deep understanding of the radio and digital audio landscape.
  • Proven ability to translate data into actionable insights.
  • Excellent presentation and writing skills.
  • Experience with tools like Nielsen, comScore, and Google Analytics.

Why Join Emmis Communications Corporation?

As a Senior Media Strategist & Corporate Brand Manager at Emmis Communications Corporation, you will have the opportunity to shape the media strategies for some of the most recognized brands in the country, while also defining the identity of a legendary media company. Emmis Communications Corporation offers a collaborative environment where your ideas are valued, and your career can grow. You will work alongside industry veterans who are passionate about media and innovation. Additionally, you’ll enjoy a competitive compensation package, including bonus potential, health benefits, and a generous retirement plan.

Customer Reviews and Industry Reputation

Glassdoor

On Glassdoor, Emmis Communications Corporation holds a rating of 3.9 out of 5 stars based on over 200 reviews. Employees frequently praise the company’s “family‑like atmosphere” and “passionate colleagues.” Many reviews highlight the autonomy given to local station teams and the strong sense of purpose in serving the community. Constructive feedback often points to the need for clearer career advancement pathways and more competitive salaries in certain markets. The company’s CEO approval rating is at 78%, reflecting confidence in leadership.

Indeed

On Indeed, Emmis Communications Corporation has a rating of 3.8 out of 5. Positive reviews mention the “creative and dynamic environment” and the “opportunity to work with top‑talent on‑air personalities.” Employees also appreciate the work‑life balance, especially compared to larger media conglomerates. Negative comments occasionally cite challenges with technology upgrades and inter‑departmental communication. Overall, 70% of reviewers would recommend Emmis Communications Corporation to a friend.

Gartner Peer Insights

While Emmis Communications Corporation is not a traditional software vendor, it appears in Gartner Peer Insights under the category of “Media & Advertising Services.” The company has a score of 4.2 out of 5 from advertisers and partners. Users commend the company’s “local market expertise” and “highly engaged audience.” A few reviewers mention that programmatic capabilities could be more advanced, but overall satisfaction is high.

Trustpilot

Trustpilot reviews for Emmis Communications Corporation are primarily from consumers who interact with its radio stations and magazines. The average rating is 4.0 out of 5 across 500+ reviews. Customers praise the “entertaining shows” and “reliable news coverage,” but occasional complaints about advertising frequency and website usability appear. The company actively responds to feedback, showing a commitment to improvement.

G2

On G2, Emmis Communications Corporation’s advertising solutions are rated 4.1 out of 5 by marketing professionals. Users highlight the “seamless campaign management” and “dedicated account teams.” The firm’s ability to integrate radio with digital is seen as a key strength. Areas for improvement include more granular targeting options and better reporting dashboards.

Google Reviews

Google Reviews for Emmis Communications Corporation’s corporate office show an average rating of 4.3 out of 5, with many employees and visitors commenting on the “modern workspace” and “friendly staff.” The headquarters’ location in downtown Indianapolis receives praise for its convenience and amenities.

LinkedIn Reputation

LinkedIn reflects a robust professional network for Emmis Communications Corporation, with over 20,000 followers. The company’s LinkedIn page showcases thought leadership, job openings, and community involvement. Many employees share positive sentiments about the company culture, and the “Life at Emmis Communications Corporation” hashtag often features photos of events and team outings.

Why Organizations Choose Emmis Communications Corporation

Organizations across various industries consistently choose Emmis Communications Corporation as their media partner because of its unparalleled local connections, high‑quality content, and measurable results. The company’s deep roots in each market mean that its platforms have built‑in trust and loyalty, which advertisers can leverage. Emmis Communications Corporation also offers turnkey creative services, simplifying the advertising process for busy marketing teams. Additionally, the company’s commitment to innovation ensures that advertisers have access to the latest digital formats, including targeted podcast ads and programmatic audio. The result is a partnership that delivers strong return on investment and lasting brand impact.

Official Contact Information

For inquiries and assistance, please reach out to Emmis Communications Corporation using the following contact details:

40 Monument Circle, Suite 600, Indianapolis, IN 46204
Contact Number: (317) 266-0100
Support Number: (317) 266-0105
Helpdesk Number: (317) 266-0199
Website: www.emmis.com

Official Social Media Presence

Stay connected with Emmis Communications Corporation on social media for the latest news, career opportunities, and community updates:

SEO FAQ Section

1. What is Emmis Communications Corporation?

Emmis Communications Corporation is a privately held media and entertainment company headquartered in Indianapolis, Indiana. It owns radio stations, magazines, and digital audio platforms across major U.S. markets.

2. Who founded Emmis Communications Corporation?

Emmis Communications Corporation was founded in 1979 by Jeff Smulyan, who currently serves as Chairman and CEO.

3. Where are Emmis Communications Corporation's headquarters located?

The headquarters of Emmis Communications Corporation are at 40 Monument Circle, Suite 600, Indianapolis, IN 46204.

4. How many employees does Emmis Communications Corporation have?

Emmis Communications Corporation employs approximately 800 people across its operating markets and corporate office.

5. What is Emmis Communications Corporation's annual revenue?

As of 2023, Emmis Communications Corporation generates estimated annual revenue of about $150 million.

6. What type of media does Emmis Communications Corporation own?

Emmis Communications Corporation owns radio stations (FM and AM), regional magazines, and digital audio properties including podcasts and streaming services.

7. Is Emmis Communications Corporation publicly traded?

No, Emmis Communications Corporation was taken private in 2006 and is no longer publicly traded.

8. What are the top radio stations owned by Emmis Communications Corporation?

Flagship stations include WQHT (Hot 97) in New York, WLIB in New York, and WFNI in Indianapolis, among others.

9. Does Emmis Communications Corporation have a diversity program?

Yes, Emmis Communications Corporation has active Employee Resource Groups and prioritizes inclusive hiring and programming.

10. How can I advertise with Emmis Communications Corporation?

You can contact the sales team through the company website or call (317) 266-0100 to discuss advertising opportunities.

11. What is the Emmis Communications Corporation Foundation?

The Emmis Foundation is the philanthropic arm of Emmis Communications Corporation, supporting education, arts, and community services with annual grants over $1 million.

12. Does Emmis Communications Corporation offer internships?

Yes, Emmis Communications Corporation offers paid internships in broadcasting, digital media, and corporate functions. Check the careers page for openings.

13. What are the core values of Emmis Communications Corporation?

Integrity, Innovation, Community, Diversity, and Excellence are the foundational values guiding Emmis Communications Corporation.

14. How does Emmis Communications Corporation support local communities?

Through event sponsorships, charitable donations, and volunteer programs, Emmis Communications Corporation actively engages with and supports the communities it serves.

15. What digital products does Emmis Communications Corporation offer?

Emmis Communications Corporation offers streaming radio, a podcast network, mobile apps, and digital display advertising solutions.

16. How can I apply for a job at Emmis Communications Corporation?

Visit the careers section on the official website (emmis.com/careers) to view current openings and submit your application.

17. Who are some of the on‑air personalities at Emmis Communications Corporation stations?

Notable personalities include Ebro Darden (Hot 97), Angie Martinez, and other well-known radio hosts.

18. Does Emmis Communications Corporation have a corporate social responsibility program?

Yes, CSR includes environmental sustainability initiatives, diversity commitments, and community outreach through the Emmis Foundation.

19. What awards has Emmis Communications Corporation won?

Emmis Communications Corporation has won multiple Marconi Awards, National Association of Broadcasters honors, and magazine industry accolades.

20. How can I contact Emmis Communications Corporation's investor relations?

Since the company is privately held, investor inquiries can be directed to the corporate office at (317) 266-0100.

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