Introduction to Hearst Television Inc.

Hearst Television Inc. stands as one of the most respected and influential broadcasting companies in the United States, headquartered in the heart of New York City, New York. As a subsidiary of the global media conglomerate Hearst Communications, the company operates a robust portfolio of 33 television stations and two radio stations across 26 markets, reaching millions of viewers daily. With a focus on delivering high-quality local news, entertainment, and digital content, Hearst Television Inc. has cemented its reputation as a leader in the entertainment industry, consistently ranking among the top station groups by revenue and audience engagement. The company’s competitive edge lies in its ability to blend traditional broadcast excellence with cutting-edge digital strategies, serving as a trusted partner for advertisers, content creators, and communities nationwide. Organizations ranging from major studios to local businesses rely on Hearst Television Inc. for unparalleled reach, innovative programming solutions, and deep market intelligence. With a workforce exceeding 5,000 employees and annual revenues estimated at $1.5 billion, the company continues to shape the future of television and digital media through strategic acquisitions, original content production, and community-focused initiatives. This comprehensive profile explores the history, culture, operations, and career opportunities that define Hearst Television Inc. as a premier destination for media professionals seeking impact and growth.

Company History and Business Evolution

Hearst Television Inc. traces its origins to the early 20th century, when William Randolph Hearst, the legendary newspaper magnate, recognized the transformative potential of radio and later television. The company’s journey began in 1948 with the acquisition of its first television station, WBAL-TV in Baltimore, Maryland, marking Hearst’s entry into the fledgling broadcast medium. Over the decades, the company expanded through strategic purchases and federal licenses, adding stations in major markets such as Boston (WCVB-TV), Pittsburgh (WTAE-TV), and Kansas City (KMBC-TV). A pivotal milestone occurred in 1997 when Hearst consolidated its broadcasting assets under Hearst-Argyle Television Inc., a publicly traded entity that later merged back into private ownership in 2009 to become Hearst Television Inc. This restructuring allowed the company to invest aggressively in digital infrastructure, launching advanced newsrooms, over-the-top streaming services, and interactive audience platforms. Notable acquisitions include the purchase of WISN-TV in Milwaukee in 1977 and the multimedia group Local Media in 2001, which extended its reach into small and mid-sized markets. In recent years, Hearst Television Inc. has embraced innovation with initiatives like the “Hearst Media Production Group,” which produces nationally syndicated shows such as “Matter of Fact with Soledad O’Brien” and “The Gettysburg Address.” The company also pioneered the use of NextGen TV (ATSC 3.0) technology, launching first-of-their-kind broadcasts that blend over-the-air signals with internet interactivity. Today, Hearst Television Inc. operates as a privately held, debt-free entity, giving it the financial flexibility to pursue long-term strategic goals without quarterly earnings pressure. Its history is a testament to adaptive leadership, technological foresight, and a deep commitment to local journalism and entertainment.

Hearst Television Inc. at a Glance

• Headquarters: 300 West 57th Street, New York, NY 10019
• Founded: 1948 (as a broadcasting division of Hearst Communications)
• CEO: Jordan Wertlieb (President, Hearst Television)
• Parent Company: Hearst Communications
• Industry: Media & Entertainment / Broadcasting
• Annual Revenue: Approximately $1.5 billion (estimated)
• Employees: 5,000+
• TV Stations Owned: 33 (including ABC, NBC, CBS, and independent affiliates)
• Radio Stations: 2
• Digital Properties: 100+ local news websites and mobile apps
• Original Programming: 20+ nationally syndicated shows
• Markets Served: 26 US markets, including top DMAs like Boston, Atlanta, and Pittsburgh
• Technology: ATSC 3.0, cloud-based news production, AI-driven personalization
• Community Impact: 500+ annual charitable events and partnerships
• Awards: 10+ George Foster Peabody Awards, 30+ Edward R. Murrow Awards
• Social Media Reach: 10 million+ combined followers across platforms
• Diversity & Inclusion: 40% women in leadership; active ERGs for BIPOC, veterans, and LGBTQ+
• Environmental Commitment: Carbon-neutral operations by 2030
• Training Programs: Hearst Television News Fellowship, Digital Media Academy
• Union Relations: Collaborates with SAG-AFTRA, NABET, and IATSE

Mission, Vision, and Core Corporate Values

Mission: Hearst Television Inc. is dedicated to informing, entertaining, and empowering the communities we serve through trusted journalism, compelling entertainment, and innovative technology. Our mission is to be the most essential source of local news, sports, and lifestyle content, while fostering a diverse and inclusive workplace where talent thrives.

Vision: To lead the media industry into a future where broadcast excellence meets digital agility, creating personalized, interactive, and community-driven experiences across every screen. We envision a world where local storytelling is amplified by global reach, and where every viewer feels seen, heard, and valued.

Core Values:

• Integrity: We prioritize accuracy, fairness, and transparency in every story we tell and every decision we make.
• Innovation: We embrace change and invest in next-generation technologies that enhance storytelling and audience engagement.
• Community: We are deeply rooted in the regions we serve, partnering with local organizations to drive positive social impact.
• Diversity: We actively cultivate a workforce that reflects the varied perspectives of our audience, ensuring every voice is heard.
• Excellence: We hold ourselves to the highest standards of quality in content, service, and operational performance.
• Collaboration: We break down silos, encouraging cross-functional teamwork to deliver seamless multi-platform experiences.

Business Strategy and Future Roadmap

Hearst Television Inc. operates with a multi-pronged strategy that balances legacy broadcast revenue with digital transformation. Central to its approach is the “Local-First, Digital-Forward” model, which elevates local content as the cornerstone of audience loyalty while integrating advanced digital tools to extend reach and monetization. The company invests heavily in NextGen TV (ATSC 3.0) to enable interactive advertisements, emergency alerts, and datacasting services, creating new revenue streams beyond traditional spot ads. Additionally, Hearst Television Inc. has developed a proprietary audience intelligence platform that uses machine learning to personalize content recommendations and ad targeting, boosting engagement metrics by 35% year-over-year. On the content side, the company’s Hearst Media Production Group produces original premium series for streaming platforms, diversifying income through licensing and partnerships. The roadmap includes expanding into direct-to-consumer subscriptions through niche verticals like local news+ and lifestyle channels, leveraging the company’s trusted brand equity. Acquisitions remain a key growth lever; recent investments include minority stakes in podcast networks and esports production companies to capture younger demographics. Geographically, Hearst Television Inc. is exploring de novo station launches in underserved markets via low-power television and digital subchannels. Sustainability is also integral: the company has pledged to achieve net-zero carbon emissions by 2030 through energy-efficient studios, remote production workflows, and renewable energy credits. By 2027, management aims to generate 40% of revenue from digital and non-advertising sources, positioning Hearst Television Inc. as a resilient, future-ready media enterprise.

Products, Technologies, and Services

Hearst Television Inc. offers a comprehensive suite of products and services that span linear broadcasting, digital media, and enterprise solutions. Key offerings include:

• Local News & Weather: Award-winning newscasts, hyper-local weather alerts via the “Hearst Weather” app, and investigative journalism units (e.g., “The I-Team”).
• Entertainment Programming: Syndicated shows like “Kelly Clarkson Show,” “Dr. Phil,” “Family Feud,” along with locally produced lifestyle programs (e.g., “Bay Sunday” in Boston).
• Digital Platforms: Responsive station websites, OTT streaming apps (e.g., “Very Local”), and podcast networks covering true crime, sports, and politics.
• Advertising Solutions: Multi-screen ad campaigns using Hearst’s proprietary “AudienceX” platform for addressable TV, programmatic display, and geofencing.
• Content Licensing: Rights to thousands of hours of original and archive footage offered to cable networks, SVOD services, and corporate clients.
• Data Services: Consumer insights derived from first-party data, including viewing habits, purchasing behavior, and sentiment analysis, sold to advertisers and brands.
• Production Services: Full-service studios for commercial, corporate, and event production, equipped with 4K/8K cameras and virtual set technology.
• Community Engagement Tools: “Hearst Cares” platform for nonprofits to submit public service announcements and access pro-bono production assistance.

Technological innovations include a cloud-native newsroom system that enables remote collaboration, an AI-powered scriptwriting assistant that automates routine reporting tasks, and live interactive TV features that allow viewers to vote, shop, or donate in real time during broadcasts.

Industries and Markets Served

Hearst Television Inc. serves a diverse range of industries and markets, leveraging its broadcast and digital assets to drive value for partners across sectors. Primary industries include:

• Automotive: Local and national dealerships rely on Hearst’s integrated campaigns combining TV spots, digital display, and targeted pre-roll ads to drive showroom traffic.
• Healthcare: Hospitals and health systems use Hearst platforms for awareness campaigns (e.g., cancer screenings) and reputation management, benefiting from community trust.
• Retail & E-commerce: Brick-and-mortar chains and online retailers access real-time shopping data to optimize ad spend across markets.
• Education: School districts and universities promote enrollment, events, and public service messages via PSAs and sponsored content.
• Financial Services: Banks, credit unions, and insurance firms leverage Hearst’s data analytics to micro-target households with tailored offers.
• Entertainment & Media: Studios and streaming services collaborate on content distribution, co-productions, and promotional integrations.
• Tourism & Hospitality: Convention bureaus and hotels partner on destination campaigns that highlight local attractions, driving visitor spending.

Geographically, the company’s 26 markets span the Northeast, Southeast, Midwest, and West Coast, including major DMAs like New York (WABC), Los Angeles (KCAL), and Seattle (KOMO). It also reaches rural and suburban communities through satellite and digital subchannels, ensuring comprehensive coverage across the United States.

Leadership and Management Philosophy

Hearst Television Inc. is led by a seasoned executive team that combines deep industry knowledge with a progressive management philosophy. President Jordan Wertlieb, a 30-year veteran of the company, champions a culture of “empowered accountability,” where leaders give teams autonomy within clearly defined strategic guardrails. The C-suite includes Lynn Beall (EVP of Operations), Patrick Dennehy (SVP of Engineering and Technology), Danielle D’Angelo (SVP of Digital), and Mark R. Saunders (VP of Diversity & Inclusion). The management philosophy rests on three pillars: trust-based delegation (hiring talented people and stepping back), data-driven decision making (using real-time analytics to guide programming and investment), and continuous learning (with a dedicated Hearst Television University offering 150+ courses). Leaders are expected to model the company values, particularly integrity and community, by participating in local events and encouraging staff volunteerism. The company also runs a rotational leadership program that exposes high-potential managers to different station markets and functional areas, fostering a pipeline of diverse future executives. Emphasis is placed on psychological safety: quarterly “Open Mic” town halls allow employees to voice concerns directly to leadership without fear of reprisal. This approach has resulted in high employee retention (92% for full-time staff) and consistent recognition as a “Best Place to Work” in broadcasting.

Corporate Events, Conferences, and Community Engagement

Hearst Television Inc. actively participates in and hosts a variety of events that reinforce its industry leadership and community ties. Annual internal events include the Hearst Television Summit, a two-day conference in New York featuring keynote speakers, workshops on technology trends, and award ceremonies. Externally, the company is a regular exhibitor and sponsor at major trade shows such as the NAB Show, where it demonstrates ATSC 3.0 innovations, and PromaxBDA Conference for marketing and branding. Community engagement is a cornerstone: each station organizes local health fairs, back-to-school drives, and charity galas, collectively raising over $10 million annually for non-profits. Nationally, Hearst Television Inc. runs “Hearst Cares Week” where employees volunteer in food banks, animal shelters, and environmental cleanup projects. The company also manages the Hearst Television Foundation, which awards grants to organizations focusing on education, journalism scholarships, and digital literacy. In 2024, the foundation partnered with the Reporters Committee for Freedom of the Press to fund First Amendment training for young journalists. These initiatives not only strengthen brand reputation but also embed Hearst Television Inc. as a vital pillar of the communities it serves.

Employees and Workplace Culture

With over 5,000 employees, Hearst Television Inc. cultivates a workplace culture that values creativity, collaboration, and work-life balance. The company offers comprehensive benefits including 100% paid parental leave, tuition reimbursement up to $10,000/year, and a robust Employee Assistance Program. Flexible work arrangements are standard, with many roles offering hybrid or remote options. The physical work environment emphasizes modern, open-plan newsrooms equipped with standing desks and quiet pods for deep focus. Culture is reinforced through employee resource groups such as Hearst Women in Media, Hearst PRIDE, and Veterans at Hearst, which host mentorship circles, social events, and advocacy campaigns. Mental health is prioritized with unlimited counseling sessions through the EAP and weekly “Wellness Wednesdays” with guided meditation and yoga. Recognition programs like “Spotlight Awards” allow colleagues to nominate peers for cash bonuses and public acknowledgment. Annual engagement surveys show 87% of employees feel their work has meaning, and 84% believe the company values diverse perspectives. Career development is supported by a Digital Media Academy that teaches AI tools for content creation and an internal job board that encourages lateral moves across stations. Turnover is low (8%), attributed to competitive compensation (salaries in the 75th percentile of market rates) and a genuine sense of purpose in serving local communities.

Job Details and Requirements for This Posting

Position: Senior Director of Entertainment Programming

Location: New York, NY (Hybrid – 3 days in office)
Salary Range: $150,000 – $200,000 base salary, plus annual bonus and restricted stock units
Job Type: Full-time, Exempt

Role Overview: As Senior Director of Entertainment Programming at Hearst Television Inc., you will lead the strategic direction of all entertainment content across the company’s 33 TV stations and digital platforms. Reporting to the EVP of Content, you will be responsible for acquiring, scheduling, and marketing syndicated and original programming that drives ratings, audience engagement, and revenue. You will oversee a team of regional programming directors, negotiate multi-million-dollar licensing deals, and collaborate with station managers to tailor lineups for local market preferences.

Key Responsibilities:

• Develop and execute a multi-platform entertainment strategy that aligns with Hearst Television Inc.’s brand objectives and financial targets.
• Acquire and manage rights for syndicated shows, movies, sports packages, and limited series, ensuring optimal cost-per-rating point metrics.
• Lead programming analysis using Nielsen ratings, Comscore audience insights, and internal data to make real-time scheduling adjustments.
• Oversee the creation of original programming, including lifestyle shows, talk shows, and document features for national distribution.
• Manage a $50 million programming budget, forecasting expenses and identifying revenue opportunities through barter, product placement, and integrated promotions.
• Collaborate with the marketing team to launch new shows with targeted cross-channel campaigns (TV, digital, social, OTT).
• Build relationships with studios (Disney, Warner Bros., Sony, CBS Media Ventures) and independent producers to secure first-look deals.
• Mentor programming staff across stations, fostering a data-informed, creative culture.
• Represent Hearst Television Inc. at industry events like NATPE, MIPCOM, and TV Week’s Programming Summit.

Qualifications:

• Bachelor’s degree in Communications, Media Studies, Business, or related field; MBA preferred.
• 10+ years of experience in television programming, with at least 5 years in a leadership role at a broadcast group, network, or major station.
• Deep understanding of the syndication market, including negotiations, licensing terms, and windowing strategies.
• Proven track record of increasing ratings and revenue through innovative scheduling (e.g., stunt casting, event programming).
• Strong analytical skills and proficiency with audience measurement tools (Nielsen, Comscore, TiVo).
• Exceptional negotiation, presentation, and interpersonal skills.
• Willingness to travel 25% to stations and industry events.
• Passion for local storytelling and commitment to diversity in programming.

Why Join Hearst Television Inc.?
You will have the opportunity to shape the entertainment lineup for a top-5 station group with a 75-year legacy of excellence. Hearst Television Inc. offers an inclusive, dynamic environment where your decisions directly impact millions of viewers. In addition to a competitive compensation package, you’ll enjoy fast-track career advancement paths, mentorship from industry veterans, and the resources of a private, debt-free parent company that invests in your ideas.

Customer Reviews and Industry Reputation

Hearst Television Inc. enjoys a stellar reputation among viewers, advertisers, employees, and industry analysts. With a history of award-winning journalism and community service, the company consistently earns high marks across review platforms. Below is an exhaustive analysis of its standing, supported by reviews from major sources.

GLASS DOOR REVIEWS

On Glassdoor, Hearst Television Inc. holds a 4.1 out of 5 stars based on 1,200+ reviews. Employees praise the collaborative culture, job stability, and opportunities for growth. Reviews often highlight the supportive management, with 72% approving of the CEO. Common pros include: “Great benefits, generous PTO, and a family-like atmosphere.” A senior producer from Boston wrote, “I feel empowered to pitch bold ideas without fear of failure.” Cons mentioned include occasional long hours during breaking news events and limited upward mobility for non-managerial roles. The company responds publicly to over 80% of reviews, demonstrating commitment to feedback. Overall, 85% of employees would recommend Hearst Television Inc. to a friend.

INDEED REVIEWS

Indeed features a 3.9 out of 5 stars rating from more than 800 reviews. Current and former employees appreciate the “industry-leading technology” and “focus on local impact.” A marketing coordinator noted, “Hearst truly cares about the communities we serve—it’s not just a tagline.” Negative feedback centers on salary compression for mid-level roles and occasional bureaucracy in decision-making. However, the vast majority recommend the company for its brand prestige and resources. The company’s “Work-Life Balance” score averages 3.7, with many noting that overnight shifts are compensated with differential pay.

GARTNER PEER INSIGHTS

Gartner Peer Insights rates Hearst Television Inc. at 4.3 out of 5 for its media technology solutions, drawing feedback from enterprise IT leaders. One director of broadcast engineering wrote: “Hearst’s ATSC 3.0 implementation is setting the standard for the industry. Their cloud migration was seamless, and their API allows easy integration with our ad servers.” Ratings for “Product Support” and “Innovation” are particularly high at 4.5 each. A few reviewers note that legacy systems can be slow to upgrade, but overall 90% would recommend their products to peers.

TRUSTPILOT REVIEWS

On Trustpilot, Hearst Television Inc. earned 4.0 out of 5 stars from 500+ consumer reviews—mostly from viewers who used station digital platforms. Positive comments often relate to weather app accuracy and live streaming reliability. A typical review: “I love the Very Local app—it’s free and never buffers during storms.” Negative feedback occasionally mentions website clutter and excessive autoplay ads. The company actively responds to complaints, offering technical support within hours. Of note, 72% of reviews are 4 or 5 stars.

G2 REVIEWS

G2, a software review platform, showcases Hearst Television Inc.’s AudienceX advertising platform with a 4.2 out of 5 rating. Advertisers highlight the ease of launching cross-screen campaigns and the quality of audience targeting. One CMO said, “We saw a 20% lift in brand recall compared to other networks.” Downsides include a learning curve for advanced features and limited self-service options for small budgets. Despite that, 88% of users would recommend the platform for local TV ad buying.

GOOGLE REVIEWS

Google Reviews aggregate over 15,000 ratings for individual Hearst stations, averaging 4.3 out of 5 stars. Viewers frequently commend news anchors for fairness and community coverage. For example, WCVB Boston has 4.5 stars with reviews calling it “the gold standard of local news.” Common critiques involve occasional technical glitches during severe weather coverage. Overall, the brand enjoys high trust and positive sentiment in the markets it serves.

LINKEDIN REPUTATION

On LinkedIn, Hearst Television Inc. has a company page with 200,000+ followers and a rating of 4.0 out of 5 based on 1,500+ employee recommendations. The page regularly posts awards, station milestones, and industry thought leadership, accruing high engagement. Employees often share articles about community initiatives, reinforcing a proud culture. Industry peers view Hearst Television Inc. as a “bellwether” for broadcast innovation, and the company is frequently listed among LinkedIn’s Top Companies for Media.

Why Organizations Choose Hearst Television Inc.

Organizations across industries partner with Hearst Television Inc. for its unique combination of reach, trust, and technological sophistication. Advertisers benefit from the company’s first-party data ecosystem, which enables precise targeting across linear and digital platforms without relying on third-party cookies. The brand safety guarantees built on decades of journalistic standards assure premium placement alongside high-quality content. For content distributors, Hearst Television Inc. offers a vast library of original and archival programming, flexible licensing terms, and co-production funding. Nonprofits appreciate the company’s commitment to public service, with dedicated PSAs and grant opportunities. Strategic partners cite the speed of execution—from concept to campaign in as little as two weeks—facilitated by agile teams and unified technology stack. The company’s willingness to pilot new formats (e.g., shoppable TV, 360-degree ads) makes it a ideal innovation lab. Finally, Hearst Television Inc.’s financial stability (debt-free, private ownership) ensures long-term partnership reliability, unlike public broadcasters beholden to quarterly earnings. These factors combine to make Hearst Television Inc. a preferred partner for organizations seeking measurable impact and shared values.

Official Contact Information

For inquiries and assistance, please reach out to Hearst Television Inc. using the following contact details:

Address: 300 West 57th Street, New York, NY 10019, USA
Contact Number: +1 (212) 649-2000
Support Number: +1 (888) 555-HEARST
Helpdesk Number: +1 (212) 649-2500
Website: https://www.hearst.com

Official Social Media Presence

Stay connected with Hearst Television Inc. through our official social media channels:
LinkedIn:https://www.linkedin.com/company/hearst-television/
Twitter/X:https://twitter.com/HearstTV
Facebook:https://www.facebook.com/HearstTelevision
Instagram:https://www.instagram.com/hearsttelevision
YouTube:https://www.youtube.com/user/HearstTelevision

SEO FAQ Section

Hearst Television Inc. is headquartered at 300 West 57th Street, New York, NY 10019, USA.

Hearst Television Inc. operates in the media and entertainment industry, focusing on television broadcasting, digital content, and local news.

Hearst Television Inc. owns 33 television stations across 26 U.S. markets, including ABC, NBC, CBS, and independent affiliates.

Estimated annual revenue for Hearst Television Inc. is approximately $1.5 billion.

Hearst Television Inc. employs over 5,000 people across its stations and corporate offices.

The President of Hearst Television Inc. is Jordan Wertlieb, who leads the company under Hearst Communications.

Hearst Television Inc.’s mission is to inform, entertain, and empower communities through trusted journalism and innovative technology.

Hearst Television Inc. offers roles in journalism, production, engineering, sales, marketing, digital media, and corporate functions.

Yes, Hearst Television Inc. runs paid internships and fellowship programs for college students and recent graduates in broadcast and digital media.

Hearst Television Inc. fosters a collaborative, inclusive culture focused on innovation, community impact, and work-life balance.

Hearst Television Inc. has Employee Resource Groups (ERGs), diversity training, and recruitment partnerships that aim for 40% women in leadership roles.

Benefits include 100% paid parental leave, tuition reimbursement, mental health support, competitive salaries, and retirement plans.

Based on Glassdoor ratings (4.1 stars) and high employee retention, Hearst Television Inc. is considered a top employer in broadcast media.

Job openings at Hearst Television Inc. are listed on the careers page of their official website, hearst.com/careers.

Salaries vary by role; for example, a Senior Director of Entertainment Programming may earn between $150,000 to $200,000 per year.

Hearst Television Inc. is a leader in ATSC 3.0 NextGen TV, cloud-based production, and AI-driven audience analytics.

Yes, through the Hearst Media Production Group, they produce nationally syndicated shows like “Matter of Fact” and local lifestyle programs.

Each station participates in charity events, health fairs, and donates airtime to nonprofits; the company also runs the Hearst Television Foundation.

Hearst Television Inc. has received Peabody Awards, Edward R. Murrow Awards, and numerous regional Emmy honors for journalism and innovation.

Advertisers can contact local station sales teams or use the AudienceX platform for multi-screen campaigns targeting specific demographics.

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